PrimeEyes Eye Brightener
PrimeEyes Eye Brightener
Tired of looking older than your years? Weary eyes got you down? We’ve worked for 18 months to create an easy fix. The PrimeEyes Brightener eyeshadow for women over 50.
Creamy — nothing like those messy, harsh powder shadows.
- Instant and visible eye-lift effect. Apply lighter shimmer shades all over your lids and in the inner corners for an iconic lifted look.
- Quick and easy. Glides on smooth and buttery without tugging – even on crepey, wrinkled lids. It takes less than a minute to brighten up your eyes!
- Perfect for hooded eyes. No creasing, no smudging. Stays exactly where you put it for 8 hours straight.
- Sensitive-eye friendly. Feels weightless with zero irritation, flaking, or heaviness.
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PrimeEyes Eye Brightener
"I’m blown away by how PrimeEyes Brightener shaves years off my face. This eyeshadow adds instant lift to my hooded eyes and gets rid of that sunken look. It’s smudge-proof and drop-dead gorgeous too."
Glides On Like a Dream. Easy Application. Quick Eye Lift Effect.
Why Is This Eyeshadow "The One"?
- Twenty-second flawless. Quick and easy to use. Looks like you spent hours, but it only takes minutes.
- Honors hooded eyes. Doesn’t smudge, even under the loose skin of your brow bone. Water-resistant. Won’t get messy or migrate to unwanted areas.
- Brightens tired eyes. The illuminating, velvety base shades add radiance to mature, fatigued eyes.
- Instant eye-lift effect. Apply lighter shades on your lids, inner corners, and above the brow bone to create an instant lifted look.
- Iconic custom-mixed shades. Versatile colors that brighten and lift hooded eyes while shaping and defining mature peepers.
Almost Magical. Your Key to Youthful Eyes
PrimeEyes Eye Brightener celebrates the wisdom in your eyes, without emphasizing crepey skin.
Wrinkle-friendly formula
Swipe like silk. No tugging or pulling. Doesn’t emphasise fine lines.
Made for sensitive eyes
Hypoallergenic, won’t cause eye irritation.
Nourishing formula
Jojoba oil delivers lasting hydration to the delicate eye area.
Wears weightless, perfect
Stays where you put it, without smudging or migrating.
Awake-Looking, Youth-Boosting Brighteners
I’m 68 years old. And I’ve seen everything with these two eyes…
I thought nothing could surprise me. But PrimeEyes Brightener is a very different story. Once you put it on, it immediately melts away every last trace of darkness from your face.
It’s versatile. I use it every day as a pick me up. For special occasions and even when I feel down or sad. A real gamechanger"
- Michelle
Looks Professionally Done in 2 Minutes Flat!
PrimeEyes Eye Brighteners are the nostalgia of a good eyeshadow ... Minus the fallout, dryness, fading, and irritation.
You can’t go wrong with our custom-mixed, balanced shades.
- They finger-blend like a dream.
- Buildable. Made for layering ‘cause the co-ordinated hues work together like the best neutrals palette ever!
Use shades Vanilla & True Neutral to even out discoloration and brighten dull, droopy eyes.
Estrella and Stardust are your go-to shades for a lifted, wide-awake look that naturally opens the eyes.
Shimmer vs Matte: You’re Spoilt for Choice!
Shimmer Formula: Creamy formula. Velvety base. Luminous finish. Meant to add glimmer. Opens, lifts, and glams the peepers of women over 50.
Matte Formula : Buttery-soft matte with quick and silken application. Goes on like rich cream. Sets without budging -- for hours on end. Primer-infused. Hypoallergenic, comfy-wear, waterline-friendly.
"PrimeEyes Eyeshadow sticks are the best thing since sliced bread!”
The answer to my prayers. I had given up on powder shadows because my eyes just won’t stop watering when I put them on. I hate the uncomfortable stretchiness, and the deep lines on my lids. Not this formula… It is a delight to wear.
Feels like hydrating skincare .. looks smooth & beautiful. The shades are life-like + buildable. I can whip up a look fit for morning grocery runs, or change things up in 2 minutes for an evening with friends.
- Tracy W
FAQs
I have hooded eyes. Will PrimeEyes Brightener work for me?
I have hooded eyes. Will PrimeEyes Brightener work for me?
Most mature queens have hooded eyes.
Our objective is to ensure a delightful experience for all women.
That’s why PrimeEyes Brightener is:
- Clump-free. Won’t ball into chunks under the loose flap of the skin from the brow bone.
- Doesn’t transfer. Won’t migrate to undesirable spots. Stays put.
Hard to smudge. Hooded eyes often wipe shadows into oblivion. PrimeEyes Brightener shimmer shades last up to 8 hours, while matte shades wear for up to 12 hours.
How long will the product last on my eyelids?
How long will the product last on my eyelids?
Shimmer shades last up to 8 hours, while matte shades wear for up to 12 hours.
I have very sensitive eyes, can I still use PrimeEyes Brightener?
I have very sensitive eyes, can I still use PrimeEyes Brightener?
Yes. PrimeEyes Brightener is hypoallergenic and sensitive-eye friendly.
We recommend avoiding shimmery shades on the waterline, as their micro-glitter particles are not intended for direct contact with the eye surface.
Matte shades are ophthalmologist-cleared and safe for waterline use.
Is this product cruelty-free?
Is this product cruelty-free?
Like all Prime products, PrimeEyes Eyeshadow Matte sticks too are cruelty-free. Tested with queens, for queens!